Authors We Have Helped Market
Each campaign is built around the author's genre, audience, and goals.
Each campaign is built around the author's genre, audience, and goals.
Author marketing is about more than just promoting a single book. It is about building a consistent presence that connects you with readers over time. A strong author brand supports every book you release and makes it easier for new readers to find and trust your work. Here are answers to the questions authors most commonly ask us about author marketing.
Book marketing focuses on promoting a specific title. Author marketing focuses on building your identity and reputation as a writer. It includes your online presence, social media activity, author bio, website, media appearances, and the overall way you communicate with your audience. A strong author brand supports all your books, not just one.
An author marketing service handles the practical work of building and maintaining your author presence. This includes setting up and managing social media profiles, creating content, developing your author bio and messaging, running targeted campaigns, handling media outreach, and tracking performance so you can see what is working.
The earlier you start, the better. Building an author presence takes time, and having an established audience before your book launches gives you a significant advantage. However, it is never too late to start. Whether you are pre-launch, newly published, or have been writing for years, a focused author marketing effort can improve your visibility and help you connect with more readers.
The right platforms depend on your genre and audience. Fiction authors often perform well on Instagram, TikTok, and Facebook book communities. Non-fiction and business authors tend to benefit more from LinkedIn and email marketing. We help you identify where your readers are and focus your efforts on the channels most likely to deliver results for your specific type of writing.
We build marketing plans around you as an author, not just around a single book. This means your presence, messaging, and audience grow in a way that supports every title you release, not just the current one.
Different genres have different audiences and different platforms where those audiences are most active. We tailor your marketing approach to fit your genre so your efforts reach the right readers in the right places.
We help you develop a clear, consistent author voice across all your platforms. From your bio and social media profiles to your website and press materials, everything communicates the same message so readers get a coherent picture of who you are.
We manage your author presence across the channels that matter most for your audience. This includes social media, email, your author website, and outreach to book communities, reviewers, and media contacts relevant to your genre.
We track the performance of your marketing activities and share regular updates so you can see what is working and where adjustments are needed. Decisions are based on data, not guesswork.
We focus on building a genuine, engaged audience rather than chasing short-term numbers. The goal is to grow a readership that follows your work over time and supports each new book you release.
We start by understanding your goals, genre, and current online presence. From there we develop a clear marketing plan, set up or improve your author profiles, create content, run campaigns, and report on results. Each step is handled in a structured way so your author brand grows consistently over time.
We handle the practical work of building and maintaining your author presence so you can focus on writing. From social media and content strategy to media outreach and audience growth, we put together a marketing plan that fits your goals and your genre. Get in touch to discuss your project.